Author: sharon

Add Some Plaid to Your Holiday Decor

By Melissa Dittmann Tracey, REALTOR(R) Magazine

Holiday decor is going gingham style this year. Checkered plaid is one of 2018’s hottest holiday design accessory. Black and white or red and black buffalo prints are popping up in everything from Christmas stockings, ornaments, table runners, and wreaths.

The buffalo prints are really a nod to the cozy farmhouse and rustic design styles. Mix black and white buffalo prints with some burlap, greenery, and the warm, yellow glow of lights and candles and you have a very welcoming home this holiday season.

 

Photo by Libby Penner on Unsplash

How Virtual Twilight Photos Sold a Languishing Listing

By Harry Parson, guest contributor

A picture is worth a thousand words, and if you have bad photographs of your listing, it tells a thousand bad stories.

So, when I recently took over a home that had been lingering on the market for more than a year, I focused on its photography and online presentation. The home had been listed using poorly lit and composed photographs, which was doing little to generate buyer interest.

High quality photography truly makes the difference between a home that sits and a home that sells. In addition to having good photographs, I used tech tools from VHT Studios, a national real estate photography firm, like virtual twilight to help photograph and present the home in an evening glow to help it stand out from other photos too.

Virtual twilight is when image specialists use exterior photographs that are taken during daylight and then digitally alter them to reflect the warm indoor lights and cool outdoor hues of a home’s exterior at dusk. Twilight photographs stir emotions and make a connection with buyers. They also allow agents to showcase their listings in a new, differently lit way–without having to return for multiple photography sessions to capture a home in various lighting situations, or actually at dusk.

See the difference …

BEFORE

AFTER

The result?A buyer made an offer less than a week after I mounted the new images on my web site. Plus, the property sold for $20,000 over the asking price.

Why Virtual Twilight?

I used virtual twilight photos on the listing to make it stand out from similar-looking houses on the block. I believe the combination of higher quality photographs and the virtual twilight exterior made the difference.

In addition to the obvious beauty component, virtual twilight photos also help homes that have significant outside window reflections. It can be distracting when buyers see windows reflect other houses across the street, passersby, or cars parked on the street. This technology can remove these obstacles and replace them with a warm, romantic glow.

Virtual twilight photos aren’t just for luxury listings or already beautiful homes. For properties requiring exterior improvements, virtual twilight can add a polished look, improve curb appeal and increase buyer interest in practically any property.

ABOUT THE AUTHOR: Harry Parson is a Real Estate Broker with Coldwell Banker in Chicago, who engaged VHT Studios to take high quality photographs and conduct Virtual Twilight services on a local property.

3 ‘Subtle’ Holiday Staging Tips

Want to give your listing a little holiday flair–without going overboard?  Elyza Brillantes, design program manager at Havenly, offers some of the following tips:

1. Infuse greenery.

Greenery is always a must for staging your home so the space feels fresh. “For the holidays, seasonal greenery like evergreen boughs can be a lovely way to make the space look inviting, and also smell great,” Brillantes says. “If you live in an area where evergreens aren’t readily available, eucalyptus or magnolia can be a great substitute.”

2. Make it cozy.

The holidays are all about getting cozy. Pay close attention to your throw pillows and throw blankets in the living spaces to help potential buyers envision themselves spending quality time in your home, Brillantes suggests. Materials like wool and fleece are perfect for the cold weather months, and patterns like buffalo check are a timeless pattern that can feel just as classic as they do holiday, she says.

3. Show off entertaining potential.

Entertaining during the holidays can be top of mind for buyers. Dress up your dining table in a way that feels inviting. For example, a simple table runner and centerpiece can be a great way to make a space feel perfect for having the extended family over for the holidays, Brillantes says.

Black Friday Shopping? The Top Searched Furniture Items by State

Consumers may be most on the hunt for a new sectional, TV stand, hutch, and sofa table to spruce up their home. These were the most searched-for home furniture items based on Google shopping data, according to a new analysis of search data by NextDay Blinds.

NextDay Blinds analyzed the data to find the top-searched furniture items and broke it down by state. Many homeowners may be setting their sights on enhancing their living room. Consumers within 27 states were most searching for a furniture item that was specific to the living room.

Denim Design: The Jean-Look Is Hitting Home Decor

By Melissa Dittmann Tracey, REALTOR® Magazine

If you thought jeans were just for wearing, you are mistaken. Denim is becoming a hot fabric in home décor. We’re seeing denim sofa coverings, pillows, table runners, ottomans, rugs and bedding.

Denim is being lumped into a bigger trend of using more “utility fabrics” in home décor. Besides denim, those trending utility fabrics also include burlap, grain sacks, and drop cloths. All of these are heavier fabrics but they can add texture in designing your space. Another bonus: These utility fabrics are known for being less expensive and durable. That helps make denim great for rugs, sofas, or even a kid or teens’ bedroom. Denim wears and washes well so it can also be a great choice for high-traffic areas of the home.

 

Blue is really taking off as the “it” color in home design this year, and obviously blue denim fits right into that. A more mainstream use of the jean trend may come from denim-inspired blue paint finishes on furnishings or on kitchen or bathroom cabinets.

 

Can denim make a lasting enough impression on home decor to stick around? It’s a heavy fabric and it doesn’t exactly give off a cozy vibe. But in some areas of home design, it may very well find a niche.